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Juelz to "Rip 125th Up" With Soda Shop

By: Alyssa Rashbaum

February 2, 2006

With all the press the Diplomats have been getting due to Cam and Jay-Z’s beef, Juelz Santana has channeled his energy into a more wholesome outlet.

Santana has joined forces with H3Enterprises, Inc. to become a financial partner in their flagship HipHopSodaShop on 125th street in his hometown of Harlem. The building sits less than a block from the legendary Apollo Theater.

"We’re gonna rip 125th up," Santana said in a statement. "It’s great to be able to enjoy all this in my own backyard with my own people. I’ve hung out with my boy ‘A Butta’ here since we were little punks and now we’re gonna get a chance to actually work together for the good of our own hood."

Each branch in the chain of HipHopSodaShops feature a quick-service menu, memorabilia, plasma screens and an area devoted to competitive CyberSports.

In January, H3 also teamed up with pop-star-maker Lou Pearlman who planned to help the company develop HipHopSodaShops throughout Orlando and Tampa.

Santana will also host the company’s first CyberSports One-on-One Challenge at the NBA All-Star Weekend in Houston.

"It’s great to add another home-grown Harlem hero to the team," Brian "H3" Peters, President and founder of HTRE, the first publicly traded Hip Hop Company said. "Juelz is a true Harlem treasure and we hope to utilize all of his talents to the full benefit of our shareholders and our communities."

"I respect everything H3 has already accomplished and respect everything he’s trying to get done," said Juelz. "We’re building a real HOME for the Hip Hop generation complete with all the things we love to do. But it’s really about creating educational opportunity and good jobs and that’s where Team H3 will prove to be unbeatable."