To some people it just doesn’t seem to add up. Rapper Juelz Santana and H3 Enterprises plan to open up a second HipHop SodaShop in Union Square this fall. We started following the launch of this chain of hip hop themed restaurants back in February and have seen the addition of celebrity investors and partners grow each month. Presently Santana and NBA star Ben Gordon are named as the top two investors.
Originally, H3 Enterprises was slated to start the franchise with a flagship location on 125th Street near the Apollo Theater. However, last week’s Crain’s reported that they will first launch a 3500 square foot location in Union Square, a full 1000 square feet larger than the location in Harlem. According to a company spokesman, the Union Square location will need less renovation. The projected date of the grand opening is in two months, although the Crain’s article stated that neither location had finalized their leases yet. H3 Enterprises has already invested more than a million dollars into this project and has their sights set on a location in Florida next.